Market Share Diagnostic

A 5-minute diagnostic to assess how clearly your market strategy is defined—and how consistently it is applied

Evaluate How Clearly Your Strategy Is Defined

Most organizations believe their strategy is clear.

Few have a simple way to validate it.

This diagnostic provides a quick, structured way to evaluate how your strategy shows up in execution.

Structured Strategy Assessment

What is this

This diagnostic provides a structured way to evaluate how clearly your market and customer strategy is defined. It focuses on the core elements required for effective execution, including how markets are defined, how customers are prioritized, and how decisions are supported by data. It is designed to give a practical, high-level view of where clarity exists and where gaps may be limiting progress.

Clarity Drives Execution

Why it matters

Most strategies do not fail because they are wrong. They fail because they are not clearly defined or consistently applied across the organization. When strategy lacks clarity, priorities shift, execution becomes reactive, and performance is difficult to measure. This diagnostic helps identify where lack of clarity may be creating inefficiency, misalignment, and inconsistent results.

Identify Gaps and Risks

What You’ll Learn

This diagnostic provides a clear view of your current level of strategy clarity and highlights where gaps exist. It helps identify how well your strategy is understood across teams and where it may not be translating into execution. The results offer a practical starting point for improving focus, alignment, and decision-making across the organization.

Fast and Practical

How it works

The diagnostic consists of fifteen short questions designed to evaluate key aspects of your market and customer strategy. It takes approximately five minutes to complete and requires no preparation. Your responses provide a high-level view of how clearly your strategy is defined and where additional structure may be needed to support execution.

Start the Diagnostic

Market Strategy Diagnostic

This 5-minute diagnostic evaluates how clearly your market and customer strategy is defined—and how consistently it is applied.

Your responses will provide a high-level view of where clarity exists and where gaps may be limiting execution.

1 / 15

How clearly are your target markets defined and consistently used across the organization?

2 / 15

Do you have a structured and consistent way of segmenting your market that is used across teams?

3 / 15

How clearly is your ideal customer profile defined?

4 / 15

How consistently is your ideal customer profile used across sales, marketing, and product?

5 / 15

How clearly have you defined which customers are not a strong fit for your business?

6 / 15

How clearly are customers segmented based on value, fit, or strategic importance?

7 / 15

How clearly are the key problems you solve defined for each target segment?

8 / 15

How consistently are customer problems reflected in your messaging, product direction, and sales approach?

9 / 15

How clearly have you defined which markets and segments to prioritize?

Not clearly defined or not in place

Partially defined or inconsistently applied

Clearly defined and consistently applied

10 / 15

How explicitly are tradeoffs made when deciding where to focus or invest?

11 / 15

How well are resources aligned to your highest-priority markets and customer segments?

12 / 15

How effectively do you track performance at the market, segment, or account level?

13 / 15

How consistent and reliable is your data across sales, marketing, and product systems?

14 / 15

How clearly is your market and customer strategy understood across teams?

15 / 15

How consistently is your strategy used to guide decisions and execution?

Your score is

The average score is 0%