It’s not you; it’s me. For over a century, your traditional sales and marketing funnels were perfect for helping illustrate the path someone takes to become a customer. But the world has changed. Technology has democratized access to information, and that changes everything. Furthermore, it used to be enough to visualize the steps to making...
Many years ago, when The Matrix came out, everyone talked about it because of its ingenious visuals. I found it neat to watch, but I was confused by the plot. My coworkers were aghast that I didn’t love the movie as much as they did. (Sometimes movies are as controversial as politics around the water...
You might think that a meeting that ended with food poisoning and then missed dinner at Spago would qualify as the worst meeting I’ve ever attended. You’d be mistaken; this meeting doesn’t even crack the list. With two of us down from bad tuna, the rest of the group made up the difference and took care...
Note: This is part two in a three-part series about improving transparency. Upon arrival, security issues you a plastic card with your photo and a bar code. You enter through the main double doors and wait for the click of the door so you can join. After about an hour, you decide to find a...
Note: This is the first in a three-part series on improving transparency. Access to the workplace budget can make people feel in the know or out of the loop. However, depending on the situation, those classifications may not apply. For example, I used to send my proposed budget to stakeholders to make sure my assumptions...
I didn’t realize until I sampled one I accidentally bought seeded grapes at the grocery store. I warned my 7-year-old that his grapes had seeds, and he shot me a look like I had poisoned his food. It seemed extreme until I realized he had grown up in a world of convenience far more than...
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