Plan your evolution

Fancy surveys don’t help if you aren’t asking the right questions

There is a restaurant where I live that slips your check into a fancy journal so you can write comments while you pay the tab. It’s a clever marketing trick but not a great way to generate authentic feedback on what could be improved upon. There is something about being handed the nicely bound journal […]

  • Megan Wilmoth,
  • November 3, 2013